WHAT???

So I was listening to an episode of Freakonomics Radio the other day. Specifically, I was listening to this episode, http://feedproxy.google.com/~r/freakonomicsradio/~5/S48ryjB8EUA/freakonomics_podcast040314.mp3 How to Make People Quit Smoking. I'm listening long, minding my business. Suddenly they begun to discuss how 5 of the big tobacco companies sued the FDA over graphics warning labels on cigarette packages. The tobacco companies claimed their something amendment rights were being violated. Apparantky the FDA was compelling the tobacco companies to put these graphic warning labels on the packs if cigar. Why do I hear Fog Horn Leg Horn saying, "Now the smoking a cigarette is only minorly disruptive to the American people's way of life." I actually thought, "WHAT?" Turns out the courts sided with the tobacco companies. As of December 2013, the opinion was upheld. Pardon me; but, this seems a little oxymoronic.